The Importance of E-Liquid Box Packaging

With the rapid development of the vape industry in recent years, the demand for e-liquid is also continuously growing, especially in the empty e-liquid bottles market. As more brands have joined the market, the vape bottles produce become more and more competitive. The only way the brand owners can succeed in this highly competitive market is to use different methods to stand out and get attention on the front shelf. A well-designed e-liquid box packaging can do this. Packaging does not only serve as a container to hold the product but plays a significant role in brand identity, consumer protection and as a marketing tool. Let’s discuss the importance of e-liquid box packaging and the effect it has on a product’s success in the vape device market.

Brand Identity and Differentiation

With many brands of e-liquid box packaging available on the market it is important that a company stand out from the competition. E-liquid box packaging is a perfect opportunity for a brand to showcase and communicate its image. For instance, packaging can communicate sophistication with its minimalist design, colours and font can communicate a brands character and its values. Bold colours with edgy graphics can attract younger, trendy consumers.

Similarly, brand consistency on all packaging provides strong opportunities for brand recall. The more consistent the packaging design and execution, the more likely consumers will become familiar with the visual elements the brand communicates, and, consequently, the more likely they are to recognise and remember that brand. Brand recognition can lead to brand loyalty. Consumers are far more likely to reach for a brand they recognise than one they don’t.

Consumer Protection and Safety

E-liquids also aren’t totally inert. When they are availed of, individuals are exposing themselves to nicotine – a potentially toxic substance (one of the reasons for the legal mandate of the child resistant packaging).

Furthermore, as with any liquid, e-liquid packaging needs to be robust enough to keep commonly occurring deteriorating factors at bay, such as light, heat and air. Only through ensuring good grade materials and adequate tight closures will e-liquid remain fresh and potent. And, of course, the safety of labelling – heralding warnings, ingredient lists and nicotine strength – informs consumers.

Environmental Considerations

With growing international concern about environmental problems, e-liquid brands are increasingly needed to promote green practices by sourcing the raw materials in a sustainable manner and producing recyclable packaging. This approach will win the e-liquid brands an ever increasing number of environmentally conscious consumers.

Companies can use more easily biodegradable or recyclable materials, or designs that use minimal plastic or other packaging types and are easier to recycle, or even refillable – any of the numerous approaches floated across various sectors to make packaging more environmentally friendly. Consider the value that can be added to such brands if packages emphasise these aspects. This might well work as a great selling point for the product to the ever-growing segment of customers who are seeking to make more sustainable choices.

Marketing and Shelf Appeal

Usually packaging is the first time that two points of contact a product and the customer interact so that’s why design of e-liquid boxes helps to catch attention. By using attention grabbing designs you force the customer to pick up the product even if he was not going to buy it.

What they all need aside from good looks is clear communications about what is inside. If the packet is for ready-to-drink (RTD) material such as Smirnoff Ice or the (now dead) Bacardi Breezer, it should be appropriate to mention to the flavour profiles and quite essential to indicate the strength of nicotine in cigarettes or cigars. Other selling points should also be mentioned, where relevant. This might seem like rather specific advice, but these drinks are increasingly sold in heaving retail environments where the consumer might get only a couple of seconds to decide on purchasing each packet.

Regulatory Compliance

The regulations are pretty strict and include rules about e liquid boxes wholesale and labelling. You’ll notice that all boxes containing e-liquid stick very closely to these rules, because not doing so can get you in trouble and stop a product from being sold in certain markets. Health warnings, ingredients lists, the usual boring stuff … it all needs to be written very clearly and legibly.

Brands need to be up to date with environmentally friendly packaging laws in the markets that they are interacting with. If they do not comply, they could face fines or have their products recalled and, in extreme situations, banned. It is important to work with packaging experts who know all the requirements in order to make sure that the packaging is compliant with all relevant regulations.

Conclusion

With so much riding on e-liquid sales – establishing branding, communicating information about product safety, competitive positioning and brand-identity to consumers, greening packaging and filling – dropshipping generic packaging will often hinder rather than support your goals, particularly in the cutthroat world of vaping. In our role as true packaging consultants, we’re acutely aware of the complexities of the quickly evolving landscape, and help e-liquid brands realise their packaging potential by focusing on branding, safety, greening, marketing, and regulatory compliance.