Born X Raised A Tribute to Los Angeles and Its Underdogs
Born X Raised is not just another streetwear brand; it’s a love letter to Los Angeles, a city of contrasts, where the grit of the streets meets the glamour of Hollywood. Founded by Spanto (Chris Printup) and 2Tone (Alex Erdmann) in 2013, Born X Raised captures the spirit of the city’s overlooked neighborhoods, celebrating the underdogs and the culture that defines LA beyond its postcard image.
The Origins of Born X Raised
The story of Born X Raised is deeply intertwined with the personal journey of its founders, especially Spanto. Growing up in Venice, California, Spanto witnessed the gentrification and rapid changes that threatened the culture and identity of his community. These experiences fueled his desire to create something that would preserve the essence of the Los Angeles he knew—a place where diversity, resilience, and authenticity reigned supreme.
Born X Raised was born out of this passion, with the brand’s name reflecting a deep connection to the city and the idea of staying true to one’s roots. The brand quickly gained a loyal following, resonating with those who identified with its message of pride, resilience, and resistance to the erasure of local culture.
Aesthetic and Design Philosophy
Born X Raised’s aesthetic is a raw, unapologetic reflection of Los Angeles street culture. The brand’s designs often feature bold, gothic fonts, stark black-and-white imagery, and references to the city’s history and subcultures. These elements combine to create a look that is both nostalgic and defiant, paying homage to the past while making a statement about the present.
One of the brand’s most iconic designs is the “On the Turf” collection, which features images of LA’s forgotten neighborhoods and the people who call them home. This series is emblematic of Born X Raised’s commitment to telling the stories of those who are often overlooked, shining a light on the real Los Angeles that exists beyond the glitz and glamour.
Cultural Impact and Collaborations
Born X Raised has always been more than just a clothing brand; it’s a cultural movement. The brand’s message of authenticity and resistance has resonated with a wide audience, from locals who see their own experiences reflected in the designs to celebrities and artists who appreciate the brand’s unapologetic stance.
The brand’s collaborations have further cemented its place in the streetwear world. From partnerships with major brands like Nike to collaborations with artists and musicians, Born X Raised has consistently pushed the boundaries of what streetwear can be. These collaborations often blend the brand’s LA roots with global influences, creating pieces that are both unique and deeply connected to the culture they represent.
One notable collaboration was with the Los Angeles Football Club (LAFC), where Born X Raised created a collection that merged streetwear with sports culture, further embedding the brand into the fabric of the city. Another significant partnership was with Converse, where Born X Raised brought its signature style to a classic sneaker, creating a product that was instantly recognizable and highly sought after.
Born X Raised and the Community
At the heart of Born X Raised is a commitment to community. The brand frequently engages with local organizations, hosting events, and initiatives that give back to the neighborhoods that inspire its designs. This connection to the community is not just a marketing strategy—it’s a core part of the brand’s identity. Born X Raised is about preserving the culture of Los Angeles, supporting its people, and ensuring that the city’s true character is not lost to gentrification and commercialization.
Spanto’s personal journey, including his battle with cancer, has also influenced the brand’s mission. His resilience and determination to overcome adversity are mirrored in Born X Raised’s message of strength and perseverance. The brand’s success is a testament to the power of staying true to oneself and one’s community, even in the face of overwhelming challenges.
The Future of Born X Raised
As Born X Raised continues to grow, its commitment to its roots remains steadfast. The brand is poised to expand its influence, not just in streetwear but in the broader cultural landscape. With each new collection, Born X Raised tells a story—one of resilience, authenticity, and a deep love for Los Angeles.
Looking ahead, Born X Raised will likely continue to explore new collaborations and creative projects that push the boundaries of streetwear while staying true to its core values. The brand’s ability to connect with people on a personal level, combined with its distinctive aesthetic, ensures that it will remain a powerful force in the fashion world for years to come.
Conclusion
Born X Raised is more than just a brand; it’s a movement that celebrates the spirit of Los Angeles and its people. Through its bold designs, meaningful collaborations, and deep community engagement, Born X Raised has carved out a uniqueindu place in the world of streetwear. It stands as a reminder that fashion can be more than just clothing—it can be a powerful tool for storytelling, resistance, and cultural preservation.
In a city where change is constant, Born X Raised is a beacon of authenticity, reminding us all to stay true to where we come from, no matter where we’re going.